Brand Management - Hotel & Motel Management
Sunday, Sep 7, 2008
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Brand Management
Articles and news about brand management issues for hospitality and lodging companies.
  • Choice Hotels announces management succession plan


    Stephen P. Joyce will join Choice as president and c.o.o.; Bruce Haase named executive v.p., global brand operations

    Red Roof Inn celebrates 35 years in Columbus


    The brand's new corporate office is located at 605 South Front Street in Columbus' historic Brewery District and houses its accounting, legal, franchising, construction, training and administrative departments.

    Best Western to focus on brand enhancement in 2008


    In 2007 the Best Western brand delivered a record-setting $1.1 billion in reservations revenue to its hotels and it is propelling Best Western toward complete brand enhancement in 2008.

    Schrager, Marriott debut Edition brand


    Ian Schrager and J.W. Marriott, Jr., have kickstarted their new lifestyle boutique hotel brand, introducing its name, "Edition," and announcing an initial wave of signed development deals that will see the expected opening of the first properties in 2010.

    Best Western will focus on standards, quality management and membership in 2008


    The company outlined its goals for the upcoming year at its North American Convention in Montreal, Oct. 14-17.

    Relaunch announced for Holiday Inn family of brands


    All 3,125 Holiday Inn and Holiday Inn Express properties will undergo major renovations in service and branding by 2010, as part of a brand relaunch announced by the InterContinental Hotels Group

    Superior Uniform Group aligns with International Women's Apparel


    Superior will work with International Women's Apparel, a subsidiary of Hartmarx Corp., to sell the brands including, but not limited to, Palm Beach, Hart Schaffner Marx, Austin Reed, Perry Ellis, Tommy Hilfiger, Nicklaus, Hawksley and Wight, and Pusser's of the West Indies to the hospitality and lodging markets that are currently being served by Superior.

    Rosewood Hotels & Resorts announces branding initiative


    The initiative begins with the relaunch of two of Rosewood's flagship properties, The Mansion on Turtle Creek and Little Dix Bay, which will now be named Rosewood Mansion on Turtle Creek and Rosewood Little Dix Bay, respectively.

    Vantage included on Inc. 500/5000 list for second year


    Inc. magazine recently published its prestigious Inc.500/5000 list of fastest-growing private companies in the country, and Vantage was the only hotel company to be included two consecutive years.

    Inland American signs new hotel agreements


    Alliance Hospitality, Raleigh, N.C., has signed 36 long-term hotel management agreements with Chicago-based Inland American Real Estate Trust.

    IHG launches global development Web site


    IHG.com/development offers an interactive experience that helps investors and developers learn more about InterContinental Hotels Group and its brands.

    STR & Deloitte launch global venture


    Smith Travel Research and Deloitte have signed a letter of intent to combine their Non-North American hotel benchmarking businesses into an entity known as STR Global (STRG).

    Budgetel unveils new logo


    The new logo was designed to reflect the fresh, clean and contemporary image for the brand.

    Starwood Capital Group unveils new five-star luxury hotel brand


    Baccarat Hotels and Resorts will debut in Wailea, Hawaii with locations to follow in the U.S., the Caribbean, Europe and the Far East.

    Witzel, Nelson talk global innovations


    Paris?Innovation was a word Jay Witzel, Carlson Hotels Worldwide president and c.e.o., used many times during the company?s global meeting in Paris in May. Marilyn Carlson Nelson, company chairman and c.e.o., addressed the company?s overall plans to emphasize the global nature of the Carlson name.

    Marriott plans next-generation lifestyle boutique concept


    The company will partner with Ian Schrager to create a new brand of as many as 100 hotels worldwide that will combine an intimate, unique lodging experience with Marriott's operational expertise.

    Industry outsider develops eSuites boutique brand


    Jerry Ellenberg created the upscale boutique concept out of his own frustration of not finding a hotel that met his needs. Ellenberg tapped Sam Winterbottom, former senior executive with Starwood and with Carlson Hotels, to be president and c.e.o.

    Wyndham Worldwide strengthens identity


    Parsippany, N.J.–Since the company's spinoff in August, Wyndham Worldwide has made gains in establishing its identity in lodging and vacation ownership.

    NYU Investment Conference: Hotel brands and 'anti-brand' to reveal design secrets


    Key players responsible for helping reshape design in the hotel industry are lined up to present the latest and greatest in their niche markets at the upcoming 29th annual New York University Hospitality Industry Investment Conference June 3-5 at the Marriott Marquis in New York.

    AmericInn promotes guest promise


    St. Paul, Minn.–Brand identification has been the focus for AmericInn International in the past few years. Now it is working to get the word out to guests.

H&MM Marketing Report Quarterly
H&MM's quarterly round up of hospitality industry sales and marketing news and analysis

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