The average North American (Canada and Mexico) visitor to the United States spends $900 per person, per trip, while the average overseas visitor spends $4,000 per person, per trip. The decline in overseas arrivals has cost America $137 billion since 2000.
The Solution? The Travel Promotion Act (S.1661 / H.R. 3232) would create a public-private campaign at no cost to U.S. taxpayers to promote travel to America and communicate U.S. security and entry policies. The legislation has the support of 225 members of the House of Representatives and 47 Senators.
For more information on the importance of overseas travel to the United States, visit www.poweroftravel.org.
The Discover America Partnership is an initiative of the Travel Industry Association. It is an effort led by some of Americas foremost business leaders to strengthen Americas image around the globe. These leaders recognize that public diplomacy is not the sole responsibility of government, but also of business and the American people.
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