The property is the first in Florida to showcase the brand's new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program. First announced in 2007, the relaunch program was established to create a more contemporary brand image, increase quality and drive consistency.

Guests at the Holiday Inn Express location will experience a comfortable and smart environment with innovative preferred guest upgrades to ensure a productive stay while traveling for business or leisure. The hotel's complimentary Express Start breakfast bar will feature a full selection of breakfast items including cheddar cheese omelets, bacon, biscuits, yogurt, fruit and the brand's proprietary cinnamon roll and Smart Roast coffee. The SimplySmart shower incorporates a proprietary Stay Smart Kohler showerhead, upgraded 100% cotton terry towels and a new line of cinnamon-scented bath products. And, guests will enjoy the SimplySmart bedding collection where they will find new crisp fresh bedding which features an attractive decorative top sheet, a medium-weight duvet blanket and soft 200 thread-count sheets.

The new 48,000 sq.-ft. property offers a variety of amenities such as courtyard style pool and whirlpool, fitness center, 24-hour front desk and state-of-the-art meeting space that can accommodate up to 100 people and is equipped with projectors, 50? flat panel televisions, Blu- ray, DVD and CD players. All rooms are luxuriously appointed with a large flat-panel television, comfortable queen or king-sized beds, a sitting area with a lounge chair, in room coffee machine and iPod docking clock radio. Business travelers will find large desks with ergonomic chairs, free high-speed internet access (wired and wireless), free local and toll free (U.S. and Canada only) calls, two phones with private voicemail and complimentary USA Today newspapers.

"A lot of capital was invested to build this property and we are looking forward to seeing how much our customers appreciate the many upgrades we have put into our new hotel." said Donato Nosce, general manager.

The property is within walking distance to numerous restaurants and shops and just minutes from the beaches and is open to reservations.

Holiday Inn Express participates in IHG's guest loyalty program, Priority Club Rewards. The industry's first and largest guest loyalty program has more than 37 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's almost 4,000 hotels worldwide.

The Holiday Inn Express - Jacksonville Beach is locally owned and managed by Shivam Properties, under a license agreement with a company in the InterContinental Hotels Group.

About Shivam Properties

With four properties currently running and several more in the pipeline in the Jacksonville Beaches area, Shivam Properties is a locally owned and operated management company that oversees the operations of all of its hotels. The company prides itself on service and has won numerous awards throughout the various chains they represent. For more information about our properties visit www.hotelsofjacksonville.com

About Holiday Inn Express

Holiday Inn Express is the modern hotel for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart at Holiday Inn Express hotels where they enjoy a free hot Express Start Breakfast Bar, free high-speed internet access and free local phone calls (US only). There are currently more than 1,800 Holiday Inn Express locations around the globe. For more information about Holiday Inn Express or to book reservations, call 1-800-HOLIDAY or visit www.hiexpress.com.

Contact: Shawn LeNoble/ Tel: 904.435.1504/ Fax: 904.435.1556/ Email: shawn@shivamproperties.com