Opening this summer on July 17th, Continental Properties' aloft hotel, at 251 rooms, will be nearly twice the size of the typical aloft hotel. Following the design of world-renowned architect David Rockwell and the Rockwell Group, the new aloft hotel at 9700 Balmoral Avenue will feature urban influenced loft-style rooms, square in proportion and with nine-foot ceilings and double windows. Yet as with all aloft hotels, Continental Properties' project will also cast an appealing public aura through its open public spaces designed to draw guests from their rooms to socialize and make friends.

"Continental Properties was chosen as one of the preferred developers for Starwood's aloft brand because, like Starwood, we believe many business and pleasure travelers hunger for a fresher, more contemporary and design-aware lodging experience," stated Paul Seifert, Vice President for Continental Properties. "They also look for opportunities for social interaction, either deliberately or casually. aloft provides those settings-it has a chemistry and style that is totally unique."

Continental's aloft hotel experience begins at the lobby aloha desk, where guests enjoy touch and go check-in. re:mix, the communal lobby area, lets guests read, play a game of pool, have a drink or do work on their laptops, thanks to the hotel's top-to-bottom wireless Internet access.

Nearby, friends can socialize in w xyz, the W-inspired bar, or stroll into re:fuel by aloft, a one-stop food and beverage area offering sweet, savory and healthy food, snacks and beverages available to grab-and-go around the clock. For an invigorating workout, guests can also enjoy the re:charge fitness center or dive in at splash, the indoor/outdoor pool.

The crisp, forward-thinking aloft approach is most evident in each loft-style guest room. Guests can adjust from their hectic day in an ultra-comfortable signature bed or by accessing their oversized walk-in shower with amenities furnished by bliss spa. Each guest loft is also a combination high-tech office and entertainment center featuring wireless Internet access as well as plug & play, a one-stop connectivity center for multiple electronic gadgets including PDAs, cell phones, mp3 players and laptops. All plug & play-connected devices are linked to the loft's large, flat-panel and HDTV-ready television, the perfect way to adapt-and unwind-amidst the world of technology.

The progressive architecture and clean interior design of Continental Properties' aloft hotel will leave guests refreshed and regenerated. From the natural light that wakens each guest in their rooms, to the alchemic atmosphere created by the long LED-lit bar in w xyz, the Rosemont aloft hotel is a vacation from conventional ideas about lodging.

Continental Properties' aloft hotel is underway at the intersection of Balmoral and Otto Avenues in the Rosemont Walk mixed-use development district. The hotel will be managed by Dallas-based Ambridge Hospitality, which is also developing three other aloft properties in Texas.

About aloft:

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.

About Aimbridge Hospitality:

Aimbridge Hospitality is a hotel real estate and management company created to identify investment opportunities throughout the United States. Aimbridge provides management, asset management, capital renovation, supervision, accounting and consulting services for its strategic partners. Aimbridge currently operates hotel properties in the Embassy Suites, Doubletree, Hilton Garden Inn, Hampton Inn & Suites, Sheraton, Hyatt and Wyndham brands. Aimbridge also manages a number of independent hotels, including the Phoenix Inn & Suites brand of hotels and has several projects under development in the Starwood, Marriott and Hilton enterprises. For more information on Aimbridge Hospitality, please visit the company's Web site at www.aimbridgehospitality.com.

About Continental Properties:

Continental Properties Company, Inc. is a national real estate development company headquartered in suburban Milwaukee, Wisconsin and with offices in Ohio, Florida and Arizona. Founded in 1979 and still privately held, Continental has grown from a small real estate company to a major presence in the development industry. Continental Properties has successfully completed over 100 retail, multifamily and lodging projects in 22 states throughout the U.S. Our wealth of staff and financial resources, superior thinking, and industry insight are the tools we employ to create attractive and successful developments that benefit our tenants and enhance the communities we serve. For more information, visit www.cproperties.com.

PRESS CONTACT: Hanni Itah/ S&S Public Relations, Inc./ 847-415-9324/ hitah@sspr.com