New websites generate reservations - Hotel & Motel Management
Sunday, Sep 7, 2008
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New websites generate reservations

H&MM Week In Review

America's Best Franchising experienced an astounding 46% jump in reservations during June thanks to two new websites which were launched just a month earlier on behalf of its Country Hearth and America's Best upper economy brands.

A third new website in support of the company's "3 Palms" condo hotel brand saw a very significant 24% increase in reservations.

"This boost in internet reservations for Country Hearth and America's Best properties is especially impressive because it came during a month when there was an industry-wide occupancy reduction of 4% in the economy hotel segment," said Doug Collins, chairman and CEO of Atlanta-based America's Best Franchising Incorporated.

"Similarly, the growth in reservations for our 3 Palms brand - which operates four properties in central Florida - was achieved at a time when occupancy in the Orlando area was experiencing a double-digit decline."

According to Collins, today's strained economy has both business and leisure travelers actively looking to stretch their budget with hotel accommodations that deliver dependable quality at reasonable rates.

"Our new websites clearly make that kind of comparison shopping very convenient," adds Collins. "That's because we have greatly enhanced the presence of our brands on search engines plus we have made our sites considerably more user-friendly."

In May, America's Best Franchising became the first national hotel franchise to provide and maintain a multi-page website for each of its properties, at no charge to the franchisees.

"The internet is increasingly the preferred method for consumers to research and to make their travel arrangements," observes Collins. "And our franchisees certainly prefer reservations through our brand internet sites - there are no commissions on these, so it's the most profitable way for us to increase occupancy."

About America's Best Franchising, Inc.

America's Best Franchising, Inc. currently franchises the Country Hearth Inns & Suites, America's Best Inns & Suites, and 3 Palms Hotels & Resorts lodging systems.

America's Best Inns & Suites (www.americasbestinns.com) are mid-priced hotels with single, double and suite accommodations, complimentary breakfast, and free local phone calls. There are currently 105 properties and 7,165 rooms open or under development in the U.S. and South America.

Country Hearth Inns & Suites (www.countryhearth.com) are mid-priced, limited-service hotels that provide southern hospitality, comfort, and value. There are currently 93 properties and 5,845 rooms open or under development in the U.S. and Canada.

3 Palms Hotels & Resorts (www.3palmshotels.com) are upscale destination properties offering premium accommodations in destination locations at reasonable prices. There are currently four properties in the central Florida market offering 788 rooms, townhomes and condominiums. For additional information, contact 770-393-2662.

CONTACT: Peter G. Mathon/ P. R. Counsel for America?s Best Franchising/ 770-396-4555

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Source: H&MM Week In Review,
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