RIO
GRANDE, Puerto Rico, May 15 -- Wyndham Hotel
Group is affiliating its Wingate(R) and Wyndham(R)
brands to leverage marketing, sales and training
and reach an expanded consumer base, Wingate
franchisees attending their brand conference
here learned today. This affiliation creates a combined brand
that encompasses more than 230 hotels as of
March 31, comparable in size with key competitors
that offer upscale and midscale tiers. To formalize the relationship, the Wingate
brand has been renamed Wingate(R) by Wyndham
and will be identified with a new logo. The
logo retains the defined shape of the original
Wingate identity while integrating key design
elements of the Wyndham logo. Prospective guests now will have an opportunity
to search for both Wingate and Wyndham hotels
on both brand Web sites, and travelers who
call either reservations number will be offered
the other brand if their first choice is not
available. The Wingate conference is being held at the
Wyndham Rio Mar resort, a 600- room luxury
resort and spa located on 500 acres along a
mile-long section of tropical beach adjacent
to the Caribbean National Rain Forest of El
Yunque and the Mameyes River. The resort joined
the Wyndham system on May 10. "Geographically, the brands complement
each other with Wyndham properties primarily
in resort and center-city locations and Wingate
hotels largely in secondary markets," said
Steven A. Rudnitsky, Wyndham Hotel Group president
and chief executive officer. "The Wyndham
name provides the Wingate brand with increased
consumer awareness. Conversely, the Wingate
brand offers the Wyndham brand an established
counterpart in the midscale-without-food-and-
beverage segment." The Wingate brand will adopt the Wyndham brand's
One-to-One training program, which focuses
on personalization and guest satisfaction,
and it will align brand standards by introducing
Wyndham amenities including an MP3 clock radio
and single-cup coffee maker, both designed
by the Michael Graves and Associates. All franchises located in the United States
and Canada will be required to display the
Wingate by Wyndham logo by the end of this
year. In conjunction with the launch, Wingate
introduced a new Web site, www.wingatehotels.com,
featuring the new logo. Wyndham Hotel Group, one of three principal
components of Wyndham Worldwide (NYSE:WYN)
, encompasses nearly 6,500 hotels and more
than 539,000 hotel rooms on six continents.
All hotels are owned individually and operated
independently or by a Wyndham Hotel Group subsidiary,
Wyndham Hotel Management. Wyndham Hotel Group's TripRewards(R) loyalty
program is the largest in the lodging industry
based on the number of participating hotels.
Wyndham Hotel Group, based in Parsippany, N.J.,
employs 1,500 worldwide. Additional information
is available at www.wyndhamworldwide.com. FCMN Contact: christine.dasilva@cendant.com Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070515/NYTU151 AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN1 PRN Photo Desk, photodesk@prnewswire.com Source/Contact: Christine Da Silva Senior Manager,
Trade Media Relations Wyndham Hotel Group 973-753-6590 Christine.DaSilva@wyndhamworldwide.com |