| Increased business is just a phone call away
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| By
Howard Feiertag
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| There is no telling how many dollars in missed business are passing over to competitive properties each day because of lost opportunities for generating revenue. A day does not go by at any lodging operation in any city without a mishandled lead that could have developed into a business prospect.
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| Online merchandising tools grow more sophisticated
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| By
Russell Shaw
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| Hotels are learning how to earn more money by packaging services and merchandising products online. Three hotel marketers share their experiences and Forrester Research hotel industry expert Ron Rugowski (left) offers key suggestions for creating a compelling online experience for prospective guests.
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| Roundtable: Brand Relevance
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| By
Jeff Higley
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| Editor-in-Chief Jeff Higley moderated a roundtable on the subject of brand relevance. Get insights on how to control costs while keeping older brands competitive. Participants: Greg O?Stean, GE Capital Solutions; Peggy Berg, The Highland Group; Steve Mogck, Carlson Hotels Worldwide; Danny Patel, Peachstate Hospitality; John Sturgess, Carlson Hotels Worldwide; and Teague Hunter, Hunter Realty.
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| Travel Trends: Americans consider vacations essential
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| By
Peter C. Yesawich
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| Although the turmoil in the Middle East has worsened, the national savings rate is negative and the price of gasoline at the pump is likely to climb well above $3 per gallon in the months ahead, 95 percent of all active travelers in America took at least one vacation during the previous 12 months (on average, they took four), and 33 percent are planning to take more vacations this year than last (26 percent are planning to take fewer).
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| Maximizing revenue from electronic channels: The five common mistakes of asset managers
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| By
Scott Farrell
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| If you're a hotel asset manager looking to maximize revenue across channels and enhance the overall value of your property, be sure to avoid these five frequent mistakes.
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| Effective GDS use maximizes revenue
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| By
Mark Carrier
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| Here are five suggestions that will help hoteliers make the best use of the services offered by the Global Distribution Systems
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| Determine what percent of your customers are loyalists
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| By
Jonathan Barsky
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Lenny Nash
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| The future of your business is largely determined by keeping your customers happy and coming back. But how well you understand and monitor the impact you have on your customers can have a profound effect on the success of your business.
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